The Princeton Regional Chamber of Commerce Foundation is working in conjunction with Princeton University to present the Princeton Resilience Matching Grant Program, which was created to help the businesses in downtown Princeton with funds to help make ends meet during these unprecedented times.
“People might look at Princeton retail businesses and think ‘why would they need help?’,” Peter Dawson, Chairman of the Foundation said. “The reality of this situation is that these businesses’ main customers were faculty, professors, and students of the University. Without in-person classes, their businesses took a substantial hit from the absence of their primary customers,” he continued.
The Foundation has been reaching out to area businesses for contributions to the fund, which will be matched by Princeton University up to $100,000. The fund started with $250,000 from the University, and with the fundraising and matching funding, will provide emergency assistance in the form of grants for independently owned small businesses located in the municipality of Princeton in response to the COVID-19 outbreak.
First Bank is happy to support these businesses’ livelihood with a donation that will be matched by the University!